Lola Askarova

Geeks360 SM is a full-service digital marketing agency. Our blog covers practical strategies, industry trends, and proven methods to help B2C e-commerce businesses scale.

I grew organic traffic to ALBION's website 10x within the first 3 months (25x within a year). ALBION is a luxury skincare brand from Japan aiming to grow in the U.S. I developed the positioning strategy, tone of voice, and content strategy for ALBION, then researched and wrote premium positioning, long-form beauty content for their blog during the period of May 2024-Aug 2025.

I help Beauty Thinkers to tell their story (and educate their prospects) of the new, powerful antioxidant superior to vitamin C — olive-derived hydroxytyrosol, and their minimalist, eco-luxe skincare products based on it. Beauty Thinkers are an Italian "clean beauty," sustainability-first premium skincare brand. I have blogged for Beauty Thinkers since July 2024.

Square-Immune are a healthcare start up revolutionising approach to cold sore prevention, based on the founder's background in immunology. I interviewed the founder, evolved the tone of voice from academic to smart, yet accessible, and wrote conversion optimized web copy for their new website. I worked with the project and web dev team to ensure copy looked great in-design.

Synrje are protein bars with adaptogens, a new and exciting development in functional nutrition. I interviewed the founding doctor team, developed the tone of voice/ copywriting style and wrote conversion optimized web copy for Synrje's new website.

Greystone Relocation is a concierge relocation service for top athletes and HNWIs. I developed the tone of voice based on their premium positioning and wrote conversion optimized, HNWI-targeted web copy for their new website.

I research and write long-form content for Skincare Junkie's Beauty Binge blog: https://skincarejunkie.com/blogs/news. Skincare Junkie is a dermatologist-created U.S. skincare start-up brand. Within 6 months, I've researched and written 20+ articles resulting in 3,000+ views organically. I blogged for Skincare Junkie from December 2023 to July 2024.

I wrote optimized, FDA approved copy for the ALBION Garden's new website. ALBION is a luxury skincare brand from Japan aiming to grow in the U.S.

This is one of the SEO optimised articles that I researched and ghostwrote for a variety of business clients, in this case, in the FinTech sector. I love writing about regulated products/ financial services, having worked in the sector for a few years (American Express, RBS, ABN AMRO). I enjoy the compliance and regulatory aspect in particular, and breaking it down into easy-to-understand practical content.

I worked with Mbanc, a premium non-QM lender in the US, to develop a content strategy, calendar and ghostwrite articles for their blog. Through writing interesting, SEO optimised content and adding Mbanc's unique perspective (by interviewing their MD), in 3 months, I have grown their organic traffic by 50% and blog views 3 times. This article is a good example of targeting a clearly defined segment and creating thought leadership content addressing their needs.

I worked with Mbanc, a premium non-QM lender in the US, to develop a content strategy, calendar and ghostwrite articles for their blog. Through writing interesting, SEO optimised content and adding Mbanc's unique perspective (by interviewing their MD), in 3 months, I have grown their organic traffic by 50% and blog views 3 times. This article is a great example of breaking down a complex subject, using a clearly defined target audience and addressing their pain points with relevant, high-value content.

I worked with Mbanc, a premium non-QM lender in the US, to develop a content strategy, calendar and ghostwrite articles for their blog. By writing interesting, SEO optimised content and adding Mbanc's unique perspective, in 3 months, I have grown their organic traffic by 50% and blog views 3 times.

This is a distributor who brought a legendary Hungarian natural beauty brand to the US. I digested a lot of copy about the brand, its history and products, and wrote the website copy to bring out the brand positioning. I also helped to strategically plan the website structure in order to maximise the future sales.

This is one of many articles I researched and ghostwrote on a range of business topics for Accelerate (a SEO content agency). Having worked in tech and marketing, this seemed like an interesting topic to research and learn more about.